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Follow Ideal image formats

There are certain file types that work best for high-quality merchandise printing. Below is a list of what works best and how you can acquire it.

Vector based imagery

The ideal image for printing is a vector-based file, meaning it doesn't have a specific resolution and maintains its quality at any size. Vector files are usually used for logos and more simplistic designs, which is ideal for almost all merchandise printing. Common vector file formats include: 

  • Adobe Illustrator Files (.ai)
  • Portable Document Format (.pdf)
  • Encapsulated PostScript (.eps)
  • Scalable Vector Graphics (.svg)

Most design or marketing departments have vector logo files on hand. If you're creating a design from scratch we recommend using a program that is vector based, like Adobe Illustrator.


In order to ensure your artwork and branding guidelines are maintained in the production process, it is very important that all artwork files have all fonts converted to outlines. This ensures that all of our printing partners will be able to open and move the artwork into production with no issues or delays.  Here are additional instructions on how to convert fonts to outlines.


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