Digital Gift Cards: Complete Guide – Printfection Help Center

This feature is available on our Standard and Enterprise plans. Learn more.

Invoicing must be enabled on your account.

You can now create and send Digital Gift Cards (DGCs) through your Printfection account!
Digital Gift Cards allow you to reward recipients instantly and flexibly, with redemptions available from a variety of top global retailers.

This guide will walk you through, step by step, how to set up your Digital Gift Card in your account and create your campaign.

Step 1: How to Set Up Your Digital Gift Card

Log in to your Printfection account.
Navigate to the Merchandise tab.
Click Browse Catalog.
In the search bar, type “gift card”.
Locate the Digital Gift Card item and click View Item.
Select Select Item to begin setup.

Complete the Item Details

Item Title – Choose a clear name (e.g., “Employee Appreciation Gift Card”).
Use Case – Briefly describe how you plan to use this DGC (e.g., employee reward, customer incentive). If possible, please also provide your ideal launch date for the DGCs and how many you plan to send out.
Denomination – Enter one or multiple denominations.
- If you list multiple denominations, a separate DGC item will be created for each amount.
Comment (optional) – Include any internal notes for your team, list out any desired vendors and/or countries. For example, if you plan to send a Digital Gift Card to individuals in Germany, please note this in the comment section.

💡 Tip: Digital Gift Cards can be redeemed with major retailers such as Amazon, DoorDash/Uber Eats, Target, and Starbucks.
Once all fields are complete, continue through your standard item setup and approval process.

Please Note:

Not all vendors are available in every country. We recommend confirming supported retailers for your requested regions with your Merchandise Manager before launching your campaign.

Step 2: Add Inventory for Your Digital Gift Card

Once your Digital Gift Card SKU is approved:

Go to the Inventory tab.
Select the External Gifts sub-tab (not your usual Items tab).
Your new DGC will appear here with 0 inventory.
Click the ✏️ (pencil icon) to edit inventory.
Enter the number of DGCs you’d like to make available.
⚠️ Important: By setting this number, you’re agreeing to pay for that quantity if redeemed.
Check I agree and click Save.
Refresh the page — you’ll now see your updated inventory level.
- The number will automatically decrease as DGCs are redeemed.
- You can adjust this number anytime to add more inventory.

Step 3: Create a Single-Use Link Campaign

Navigate to Campaigns → Giveaways.
Click the + Giveaway Campaign button (top right).
Enter a Campaign Name.
Under Campaign Type, keep the default Single-use Gift URLs (Digital Gift Cards must be single-use).
Click Create Campaign.

Add Your DGC Item

Open the Items tab within your campaign.
Click Add items to campaign.
Locate your Digital Gift Card and select Add to campaign.
Click Done adding items when finished.

Step 4: Configure Campaign Settings

Click the Settings tab in your campaign and review the following fields:

Internal Identifier (optional): Add an internal label to help your team identify this campaign.
Customer Supplied PO Number (optional): Useful for accounting or reporting purposes.

Redemption Settings

You can restrict redemptions to specific email domains (e.g., @yourcompany.com) or leave them open to any domain.
To edit your campaign’s public link, click Edit next to Campaign URL.
Advanced Shipping Settings: Skip this section — not applicable to Digital Gift Cards.
Campaign Payment Method: Always defaults to Invoice.

🧾 Billing: You’ll be billed monthly based on the number of Digital Gift Cards redeemed across all active campaigns. You only pay for redemptions — not for unclaimed links.

Step 5: Distribute Your Digital Gift Cards

There are two ways to distribute Digital Gift Cards:

Generate and send redemption links manually
Bulk send redemption invitations via email

Both methods require you to set up the Look and Feel of a Landing Page (instructions are listed in the next step). You only need to set up the Email if you plan to bulk send redemption invitations via email.

Option 1: Send Individual Redemption Links

Go to the Manage tab.
Click Generate more links.
Enter the number of links you’d like to create and click Add Links.
Your links will appear below.
- Use the checkboxes to track which links you’ve sent.
- To send, click Show link, then copy and paste it into your message.
Once a link is redeemed, its status (along with customer info, order #, and date) will automatically update.

Option 2: Send Bulk Emails (CSV Upload)

Open the Send tab.
You can manually add individual recipients or upload a CSV.
Click Download Sample CSV to view the required format.
- Ensure each column (First Name, Last Name, Email) is complete.
- Do not include special characters (e.g., write OMalley instead of O’Malley).
Review your list, then click Send Now to deliver your gift card invitations.

🛠️ If you encounter an error during upload, please contact support@printfection.com.

Step 6: Customize the Look & Feel

When recipients click their campaign link, they’ll land on a campaign landing page.
You can customize this experience within the campaign:

Campaign Landing Page: Update the visual style and text to reflect your brand.
Packaging & Email: If you’re sending a Digital Gift Card alongside a physical item, you can customize the packing slip, add a note card, and design your email invitation.
Email Template (required for CSV imports): Edit the subject line, message, and design of your DGC redemption email.

Redeeming a Digital Gift Card

Flip through the slides to understand the redemption process. The example below demonstrates the redemption process for a multi-retailer Digital Gift Card.

Billing & Redemptions

Digital Gift Cards are invoiced monthly.
You’ll only be charged for redeemed gift cards.
You can increase inventory or launch additional campaigns anytime.

FAQ

Q: Is there a catalog of vendors I can browse through?

A: The list of vendors changes frequently, so there is no ready-made list at this time. Please reach out to your Merchandise Manager with your preferred vendors, and they can check for you!

Need Help?

If you have questions or run into issues, reach out to your Customer Success Manager or email support@printfection.com.